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Lee-Ann Johnstone - Founder of Affiverse
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.
Up Next
Performance Meets Precision: Building Stronger Affiliate Campaigns with Data 
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today
Affiliate in Totality – Why Data is the Game-Changer
By Affiverse
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing’s most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many... Listen Now
Podcast
• June 12, 2025
By Affiverse
Performance Meets Precision: Building Stronger Affiliate Campaigns with Data 
In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate... Listen Now
Podcast
• June 5, 2025
By Affiverse
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today
In this episode, host Lee-Ann Johnstone interviews Mark Jacobs, Director of Affiliate Success at Ideal Living. Mark explains how what started as an accidental career move has evolved into a... Listen Now
Podcast
• May 29, 2025
By Affiverse
Affiliate in Totality – Why Data is the Game-Changer
In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and... Listen Now
Podcast
• May 22, 2025
By Affiverse
Affiliate Network Strategies Reimagined: Building Better Relationships & Results
In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships,... Listen Now
Podcast
• May 15, 2025
By Affiverse
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings... Listen Now
Podcast
• May 8, 2025
By Affiverse
Not Just a Moment: Why Affiliate Marketing is Everything
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of... Listen Now
Podcast
• May 1, 2025
By Affiverse
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators... Listen Now
Podcast
• April 24, 2025
By Affiverse
How Big Affiliate Programs Keep Growing!
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how... Listen Now
Affiverse Partner
Podcast
• April 17, 2025
By Affiverse
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on... Listen Now
Podcast
• April 10, 2025
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing’s most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many...
Article
Sage Signs As Headline Sponsor for ELEVATE 2025
If you haven’t already seen – we’re excited to be welcoming Sage as the headline sponsor for ELEVATE Summit this year, taking place on July 15-16. This partnership highlights Sage’s...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Inside Look: Lee-Ann Johnstone on ELEVATE Summit 2025 and Affiliate Marketing Education
‘If you build it, they will come ‘– that’s one for any Field of Dreams movie fans out there! Lee-Ann Johnstone, founder and CEO of Affiverse, is proving that when...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Article
What iGaming Affiliates Need to Know About the 2025 Regulatory Update
If you’re running an iGaming affiliate business in 2025, the question isn’t whether regulation affects you it’s how much. Gone are the days when affiliates sat on the sidelines of...
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